Promotional Methods

There are five forms of promotion methods:-

i.Personal Selling:-It is direct presentation of a product to prospective customers by the representative of the organization selling it. Personal selling can take place face to face, or over the phone or it may be directed towards a consumer or middlemen. It is a best form of promotional element.

  

ii.Advertising:-Advertising impersonal type mass communication supplement advertising and facilities personal selling. It is paid for by the sponsor and frequently involves a temporary incentive to encourage a purchase.

iii.Public Relations:-It covers a wide Variety of communication efforts to contribute to generally favorable attitudes and opinions towards an organization and its products. It does not include any specific sales message.

iv.Publicity:-Publicity is a special form of public relation that involves news stories about an organization or its products like advertising. it involves an impersonal message that reaches a mass audience through the media.

v.Sales Promotion:-Sales promotion one kind of promotion to where company provided extra facilities for the time being.